Expanding into New Markets
Bilginç is a global IT training company with more than 25 years of experience, partners with Oracle, Microsoft, VM Ware, Red Hat, amongs many others, and they give trainings on their products. It is a win-win as company, employees, and the system integrator companies gain. Bilginç enables companies and organizations to achieve IT objectives set for their companies. Mehmet Yücesan is the owner of Bilginç. At present, he is responsible for all commercial activities and for aligning customer needs with management and other departments.
“We were approached by a The Founders Hub representative, who inquired about our internationalization plans. This approach came at exactly the right time for us. We had grown in Turkey and we were figuring out how to scale in Europe. We were considering different directions. The main question we asked ourselves was: should we only work with internal sales people or should we also outsource a part of our commercial activities? We decided to try both.”
This hybrid approach led to interesting insights.“The Founders Hub proved to be more successful than our own sales in new markets. We downsized our internal sales department abroad and tripled the engagement with The Founders Hub. Initially, we started in the Netherlands area with The Founders Hub, but we soon branched out into the Iberia and German speaking countries as well, which is already yielding the first results.”
The collaboration between The Founders Hub goes much further than a pure outsourced sales engagement and expansion partner, it has become strategic in nature for Bilginç. “The Founders Hub is very proactive and also advises us on our go-to-market and positioning”.
Bilginç also appreciates the flexibility of its engagement with The Founders Hub. “Scaling our sales efforts can be done in a much more agile way than if we hired our own team. If we wish to extend into new territories, the team can be up and running in a matter of weeks. And if there is a need, we can also scale down very quickly. Last but not least, The Founders Hub already has a network of contacts in the relevant domains, which we can tap into, allowing us to penetrate new markets much more rapidly.”