Author: Esther Bueno
Unlocking the Power of Outbound Prospecting: A Proven 3-Step Tactic
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When targeting an account outbound, leverage these three steps to ensure your efforts are effective and impactful: 1. Dig Deep: Go Low for Info2. Find the Missing Pieces: Go Middle for Insights3. Climb the Ladder: Go High for Influence 1. Dig Deep (Go Low for Info) Start by targeting users…
Unlocking Spain: A Gateway to European Expansion for Tech Companies
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Spain stands as an economic powerhouse, boasting a €1.18 trillion GDP and a strategic position that bridges the EMEA and Latin American markets. Yet, it’s not just the economic figures that make Spain an attractive hub for expansion but the understanding of its business culture and the vibrant tech scene,…
Breaking into New Markets? Consider Outsourcing for Speed and Success
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Think again about doing it all in-house… Imagine landing in a new country, language unknown, culture unfamiliar. Your business model, a success back home, suddenly feels out of place. This isn’t just about translation; it’s about transformation. Key to international expansion? Speed. But not at the expense of insight. Cultural…
Market Segmentation and Buyer Persona Development for Companies Expanding into Spain and Europe
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Ever tried fitting into shoes that just don’t match your size? That’s exactly what happens when businesses ignore market segmentation and buyer persona development in their expansion strategies. Tailoring your approach is not just about knowing your market; it’s about dissecting it into manageable, highly targeted segments. Let’s dive into…