Category: Planning your expansion to Europe

Spain stands as an economic powerhouse, boasting a €1.18 trillion GDP and a strategic position that bridges the EMEA and Latin American markets. Yet, it’s not just the economic figures that make Spain an attractive hub for expansion but the understanding of its business culture and the vibrant tech scene,…

Ever tried fitting into shoes that just don’t match your size? That’s exactly what happens when businesses ignore market segmentation and buyer persona development in their expansion strategies.  Tailoring your approach is not just about knowing your market; it’s about dissecting it into manageable, highly targeted segments. Let’s dive into…