Autor: Esther Bueno

Some time ago, I had the opportunity to present to a company looking to expand into a new European market. The challenge was clear: less than 10 minutes to capture the attention of executives who had already heard dozens of similar pitches. And that’s when I understood something fundamental: a…

Entering a new market is like moving to an unfamiliar city.  When I moved from Barcelona to Istanbul years ago, I knew I would encounter a different culture, a new language, unique cuisine and even different ways of interacting with others. I was prepared for this, because it would have…

Are you thinking about taking your business to new countries? International markets offer access to millions of potential customers, new sources of investment, and exponential growth opportunities. But taking this step is not easy, there are also challenges: legal, cultural, logistical, and commercial differences that can hold back your project…

In business, we often believe that things are moving smoothly, until we realize that establishing partnerships is taking longer than expected, or worse, that we are not progressing at all. When this happens, it is tempting to focus solely on closing the deal. But the reality is that successful partnerships…

Expanding a business into a new country is always a challenge. Even more when the two markets have such different cultures, languages, and ways of doing business as Turkey and Spain. The leap can seem risky: many kilometers apart, new regulations, a different business environment, and the need to build…

Intentional expansion means opening up to new markets, connecting with different consumer profiles, and diversifying risks. However, it also involves facing challenges that require careful analysis, strategy, and the right resources.  Taking your product or service to another country is not simply “selling elsewhere”. Each market has its own rules,…

Expanding internationally is not just about replicating what works for your local market. It’s not just about expanding your market and assuming that things will work the same way there as they do here. No, each place requires adaptation. Every culture, every community has its own values, needs, and consumption…

In Tuesday’s article, we discussed the importance of choosing the right market to target in Europe. But what should we do when we want to enter new markets? Regardless of the market, there are a number of mistakes companies can make when going international. And no, we won’t talk about…

Cuando te dirijas a una cuenta de forma saliente, aprovecha estos tres pasos para asegurarte de que tus esfuerzos son eficaces y tienen impacto: 1. Profundiza: Busca información2. Encuentra las piezas que faltan: Ve al centro en busca de información3. Sube por la escalera: Sube para influir 1. Empieza por dirigirte a los usuarios...

Piensa de nuevo en hacerlo todo internamente... Imagina que aterrizas en un país nuevo, con un idioma desconocido y una cultura desconocida. Tu modelo de negocio, un éxito en casa, de repente se siente fuera de lugar. No se trata sólo de traducir, sino de transformar. ¿La clave de la expansión internacional? La rapidez. Pero no a expensas del conocimiento. La cultura...